Monday, March 12, 2007

ATTENTION! BUYER CONFIDENTIAL!

Those of us who work for full service brokers, like Coldwell Banker, have many programs to choose from and with which to work. So many programs, in fact, that often we forget that what we have is a huge smorgasbord of marketing programs for our clients while other brokers only offer very limited menus.

Our buyer programs are unlike any others. Did you know that you can get a head start on all Coldwell Banker listings when you choose to sign up on our web site? What do I mean by a head start?

We have what is referred to as the "Buyer First Look" program. Buyers who sign up on our Home Retriever program will be emailed property descriptions of new Coldwell Banker listings 48 - 72 hours before they are released to Realtor.com, other real estate web sites . . . even before they get listed on the MLS where other Realtors can see the listing!!!!

This is a HUGE advantage to the careful buyer. This is when the bargains get snapped up by Coldwell Banker buyers - before anyone even else even has a chance to see the listing - it is sold to a Coldwell Banker Buyer!!!

As a result, our buyers are able to save thousands of dollars AND get the best properties.

For the home seller, this means that if they have priced their home competitively (with the guidance of their agent) their home might even sell before the sign goes up in the yard!

For those of you who like the statistics part of the story, just absorb the following:
1) On Coldwell Banker Homesale Services Group web site, we had 2,044,973 electronic showings (property views) in 2006
2) We sent out 2,467,470 emails to our buyer clients last year!
3) We average 4,530 Home Retriever NEW registrants EACH MONTH
4) We maintain an average of 21,535 ACTIVE registrants in Home Retriever any given month.
5) Coldwell Banker closes over 33% of all real estate transactions in Lancaster County! Our next closest competitor closes 11% - and our other competitors drop off precipetiously from there! (4% range and lower).

So when it comes time to Sell your home OR to Buy a Home, we have the listings, we have the buyers and we have the programs to complete your deal quickly and at the highest dollar amount possible.

Call me and I will tell you about all of the programs that we can use to help you sell or buy your dream home.

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